Monday, 7 January 2008

January 4th, 2008




Today was a planned day trip. We woke up earlier than usual to catch a coach and go to Oxford for the day. It was about an hour and fifteen-minute ride to the University. I was pretty excited because I have already been to the other major University here—Cambridge (since my dad used to go there).  It was nice to get away from London for a little bit; all of our time, so far, has been spent here and it was nice to leave and see other sites around England. Anyway, the old head of the department at U of I, Linda Scott, is on leave and teaching at Oxford. She had prepared a lecture for us, which was really interesting. It was right up my alley, talking about advertising and marketing at a global level and looking at the bigger picture. The lecture was called “Cross-Cultural Marketing and Social Responsibility” and the take away messages were: Think Different (see this Apple ad-- http://www.youtube.com/watch?v=4oAB83Z1ydE). 


After the presentation we all split off to explore the town and grab lunch. Some girls and I ate at the King’s Arms Pub. It was nice to get out of the rain and eat some hot food. We actually ended up discussing the lecture for a big portion of the meal, which was nice because we got to hear different people’s opinions on it. After lunch, we found a covered market to walk around in. It was nice because it wasn’t so cold and had a lot of really cute stores. We walked around the indoor market for the majority of our remaining time, looking in stores and just observing people. There were a lot of sites to see, but we really didn’t have that much time left in the town. Just as it was starting to get dark it was time to load back onto the bus and head home.

            Once we got back (after waking up from our nap on the bus), some of us decided to have a low-key night in. Nate, Andi, Cory and I went out to grab some Italian food before staying in for the night. The food was ok, but we all felt like it wasn’t the best decision for a place to eat. I watched a movie and then off to bed.

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